Ali Katz (formerly Alexis Martin Neely CA Bar #: 212365) graduated first in her class from Georgetown Law in 1999, where she was also a John M. Olin Law & Economics Fellow and began to get the idea that something new was needed. She then clerked on the 11th Cir and was an associate at Munger Tolles & Olson, before leaving to start her own law firm, Martin Neely & Associates. Ali grew her law practice from scratch into a 7-figure business in just 3 years by inventing a new way of serving client families in her community. She then wrote the best-selling book on legal planning for families, Wear Clean Underwear (now in 2nd edition), and created the LIFTed Business Advisor programs to help business owners make legal and financial decisions with their eyes wide open. Ali has appeared on the Today Show, Good Morning America and radio across the US as a family, financial and legal expert. Today, Ali has trained and licensed over 500 lawyers as Personal Family Lawyer firms, who all use her unique heart-centered counseling based methodology for educating their communities and serving their clients.